Once we had printed out all our designed touch points that we had up to this point, we were kinda surprised with a small presentation to two of the guys from Lifehack. Since we were put on the spot a little bit what we presented in terms of what we said was not revised in the slightest and therefore was a little messy. However, we got some really good constructive feedback for what we needed to work on leading up to hand in.
Key points brought up -
- Add a phrase or quote alongside the logo to hint more at what the event was about (become a superhero you)
- Don't use the logo without any other visuals. By itself, the logo is a bit unoriginal and looks like something you have seen before but couple with the illustration edited photos it becomes more unique
- Make sure the social media aspects are mocked up (already on our to do list)
- What will the activities being run look like? What kind of space will they be in?
- Possibility of adding small take-away elements from each of the main activities
- Group photos vs. individual. Since we are encouraging new connections etc. it would make more sense to have all of the superhero edited photos in group
Aside from these things we needed to work of, the guys from Lifehack really like the idea of re-branding mindfulness and EQ with the 'superhero you' phrase. Overall it seems like we are on the right track and I'm excited to keep going!
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