Class 9.2 - Our Twist on the Project

DEFINE     l      IDEATE
Since we didn't see Jason in our last class. he came to see us first to check where we were at. From the week before, he was happy with the direction we had taken the marquee as well as our logo and colour pallet. The one thing he was concerned about was that we were becoming too event reliant and needed something to give it that little bit extra. We needed more of a twist on our big idea to make our event exciting from the initial point of contact.
Emma and I struggled at little at the beginning to try figure out what would work best to help our idea. Once we identified that before this point our twist to the event was mindfulness it seemed to all fall into place. Even though through some of our prototyping the word 'mindfulness' didn't have any specific negative to conversations as most people hadn't heard of the term at 17, it doesn't really seem very exciting either. To help this aspect fit in better with our aim of the event and be more appealing to our demographic, we thought re-branding the term mindfulness would be a good way to engage as well as educate them. Our final outcome was 'an event that will help you become your superhero self'. By some miracle this take on our project fits in really well with the visual approach we already have. It was such a relief to finally get our big idea down packed and now all we need to do is do!


EX-CHANGE
I used this exchange meeting to practice for our interim presentation next week and make sure what we play to say would make sense for those that don't know anything about our project. This was mainly for our big idea because I was worried that it may be a little vague without any further explanation.
However, the feedback I got was really helpful and everyone said that it was a good way to introduce our our idea and the simple the better. One even said that the superhero annotation was the one thing she remembered most from when I was presenting. The only question that was asked about the project was where the event will be so this is something Emma and I need to be clear on in our next presentation. It was very reassuring to get to hear this so I am now a lot more confident about the interim next week!